Maximising customer engagement

Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

A new addition to the Goodform team


A new addition to the Goodform team

Due to our expanding client list we are delighted to announce a new addition to the team, Alexandra Kyrke-Smith. Alexandra graduated from Oxford University in 2011 and joins us from London-based Synergy...

Our Clients

Award Winning

Sports CRM Summit

  • British Athletics
  • Motorsport Industry Association
  • Millennium Stadium
  • Professional Cricketers Association
  • Silverstone Casestudy
  • The Ageas Bowl casestudy
  • England Rugby Supporters Club Case Study
  • Watford FC
  • Brentford Football Club
  • RFU
  • England Rugby 2015
  • Tottenham Hotspur
  • Welsh Rugby Union
  • 6 Nations Rugby Ltd
  • Sheffield United FC
  • English Indoor Bowls Association
  • Outstanding Data Focused Agency 2014
  • Sports CRM Summit 2015
    We organise this annual event to provide a platform for the sports industry to explore best-practice and the latest developments in CRM, data, insight and digital marketing. Details on the 2015 Summit will be announced shortly.