Maximising customer engagement

Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

We are Goodform; we are the Outstanding Data Focused Agency!


We are Goodform; we are the Outstanding Data Focused Agency!

Goodform are delighted to have been named Outstanding Data Focused Agency at the Database Marketing Awards 2014, which was held at The Brewery in London last night (Wednesday 24th September.)

Our Clients

Our Services

Sports CRM Summit

  • Silverstone Casestudy
  • Watford FC
  • England Rugby 2015
  • Tottenham Hotspur
  • 6 Nations Rugby Ltd
  • Sheffield United FC
  • England Rugby Supporters Club Case Study
  • Welsh Rugby Union
  • Motorsport Industry Association
  • The Ageas Bowl casestudy
  • British Athletics
  • English Indoor Bowls Association
  • Millennium Stadium
  • Professional Cricketers Association
  • RFU
  • What do we do?
    We provide a range of services for our clients including; CRM Agency, Membership Management, Sales & Marketing, Commercial Consultancy, Data Management, Systems Selection, Telemarketing and Market Research.
  • Sports CRM Summit 2015
    We organise this annual event to provide a platform for the sports industry to explore best-practice and the latest developments in CRM, data, insight and digital marketing. Details on the 2015 Summit will be announced shortly.