The Brief:

QPR commissioned Goodform to design and project manage two new membership products for the adult and junior fans at the club.

The Work:

Goodform designed a new membership scheme for the club consisting of a selection of QPR branded merchandise, new presentation box and a range of added benefits, carefully selected to encourage participation in the scheme and create a closer affinity for members with the club.

Goodform has developed a comprehensive sales and marketing strategy to help drive continued sales of the product and target key QPR market sectors to raise awareness of the new membership scheme.