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Maximising customer engagement

News, 2009

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  • QPR appoints Goodform, CRM specialist

    QPR appoints Goodform, CRM specialist

    26/06/09

    During June 2009 QPR FC has become the second high profile organisation to appoint Goodform, the Warwickshire based sports CRM specialist, as its new CRM Agency following on from UK Athletics who signed up earlier in the month.  Work will start later this year, with Goodform helping QPR to...

  • UKA appoints CRM Agency

    UKA appoints CRM Agency

    26/06/09

    UKA – the governing body for athletics has appointed Goodform, the Warwickshire based sports CRM specialist as its new CRM Agency.  Goodform will provide a variety of data management services to UKA, which will include cleansing, profiling, collecting and segmenting their data, and a...

  • Everyone on 'Goodform' at Company Golf Day

    Everyone on 'Goodform' at Company Golf Day

    03/06/09

    The annual Goodform golf day was held at Woburn Golf Club on Tuesday the 2nd June. This year’s event was a tremendous success, mainly thanks to the glorious weather and the fantastic opportunity to play the Championship Dukes course (host of former British Masters Competitions). This year’s...

  • Football League works with Goodform for CRM

    Football League works with Goodform for CRM

    14/05/09

    The Football League has announced that they are looking to identify a number of Approved Suppliers of Customer Relations Management (CRM) and Ticketing solutions, operating in the sports industry, in order to assist their member clubs.  They have once again appointed Goodform to assist with...

  • Harlequins glory at the Sports Industry Awards

    Harlequins glory at the Sports Industry Awards

    30/04/09

    The 2009 Sport Industry Awards on 30th April attracted the ‘great and good’ of the sports industry to an enthralling evening at Battersea Evolution in London.  The winners were announced, to a packed audience of sporting celebrities and high-profile industry figures. Goodform’s client...

  • Are you realising the true value of your members?

    Are you realising the true value of your members?

    25/04/09

    Many sports organisations are starting to find that acquiring corporate revenue is increasingly challenging.  It is therefore more important than ever to engage with the members and fans, leverage loyalty, and get casual followers more involved. It is essential to...

  • British Sub Aqua Club seeks to understand its members even better

    British Sub Aqua Club seeks to understand its members even better

    25/04/09

    Sportswise is continuing to develop its membership research expertise by working with The British Sub Aqua Club (BSAC). BSAC is the UK National Governing Body for Underwater Activities, working to ensure the ongoing development, safety and enjoyment of scuba diving.  BSAC currently...