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News, 2009

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  • FACA scheme shows steady growth

    FACA scheme shows steady growth

    31/07/09

    Effective membership marketing is becoming an essential part of any sports organisation’s business, be they large organisations such as The Football Association (FA), or smaller national governing body (NGB) organisations such as British Judo.

  • Archery GB: Focus on Communication

    Archery GB: Focus on Communication

    31/07/09

    Archery GB has been working closely for some time with specialist sports marketing agency Goodform, and over recent months has been taking a close look at how effectively it communicates with its membership.  Good members communications lead to better membership management, stronger member...

  • Sportswise: 6 out of 10 horses ...

    Sportswise: 6 out of 10 horses ...

    31/07/09

    Sportswise reveal that 6 in 10 horse owners have changed their spending habits as a result of the economic recession August 2009. Results of the first survey conducted from the Equestrian Research Panel reveals the impact of the recession on the equestrian sector. The survey which was conducted...

  • Global Goodform works with the MCC

    Global Goodform works with the MCC

    02/07/09

    Goodform was appointed by Melbourne Cricket Club who manages the world famous MCG (Melbourne Cricket Ground) in Australia, to help them gain an understanding of various CRM and Membership systems in place at sporting clubs throughout the United Kingdom. Goodform’s reputation as a CRM expert...

  • Scotcomms and Goodform team-up

    Scotcomms and Goodform team-up

    29/06/09

    Goodform as one of the UK’s leading providers of commercial marketing and membership services to UK sports bodies has recently extended their range of services to include the provision of TeamCard to their clients.  TeamCard is the well established membership product from the Scotcomms...

  • British and Irish Lions have a tough test in South Africa

    British and Irish Lions have a tough test in South Africa

    28/06/09

    Goodform is backing the British and Irish Lions to win the final game of their three match series in Johannesburg, South Africa on 4 July, despite them having lost their first two fixtures.  Following Rob Kearney's early try, the British and Irish Lions led for most of the game in Pretoria on...

  • Matt Everett leads the way in Goodform's Sporting Mastermind

    Matt Everett leads the way in Goodform's Sporting Mastermind

    28/06/09

    Matt Everett of Sale Sharks is leading the way in Goodform's very own Sporting Mastermind quiz. At the start of 2009, sports marketing specialist Goodform, offered you the opportunity to predict some major sporting results.  And as the sporting calendar roles around, the winners and losers are...