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Maximising customer engagement

News, July 2009

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  • Sports Technology Workshop

    Sports Technology Workshop

    31/07/09

    Find out more about some of the latest technologies, commercial ideas and opportunities in the sports industry.  Wembley Stadium 6th October 2009 

  • FACA scheme shows steady growth

    FACA scheme shows steady growth

    31/07/09

    Effective membership marketing is becoming an essential part of any sports organisation’s business, be they large organisations such as The Football Association (FA), or smaller national governing body (NGB) organisations such as British Judo.

  • Archery GB: Focus on Communication

    Archery GB: Focus on Communication

    31/07/09

    Archery GB has been working closely for some time with specialist sports marketing agency Goodform, and over recent months has been taking a close look at how effectively it communicates with its membership.  Good members communications lead to better membership management, stronger member...

  • Sportswise: 6 out of 10 horses ...

    Sportswise: 6 out of 10 horses ...

    31/07/09

    Sportswise reveal that 6 in 10 horse owners have changed their spending habits as a result of the economic recession August 2009. Results of the first survey conducted from the Equestrian Research Panel reveals the impact of the recession on the equestrian sector. The survey which was conducted...

  • Global Goodform works with the MCC

    Global Goodform works with the MCC

    02/07/09

    Goodform was appointed by Melbourne Cricket Club who manages the world famous MCG (Melbourne Cricket Ground) in Australia, to help them gain an understanding of various CRM and Membership systems in place at sporting clubs throughout the United Kingdom. Goodform’s reputation as a CRM expert...