It has been several years since the Motorsport Industry Association, UK Trade & Investment and the Department for Business Innovation and Skills conducted a survey into the activities of the Motorsport Industry in the UK. The information collected in the previous survey was used to help attract...
Goodform's membership division, The Membership Management Company (MMC) has recently been appointed as membership partner for a new scheme – the RAF Battle of Britain Memorial Flight Club, which was officially launched on the 70th Anniversary of the Dambusters Raid in May.
This year’s British Grand Prix saw 120,000 attend Silverstone on race day, making it the third highest attendance of all time. On top of this, 80,000 attended the Practice session on Friday with a further 94,000 attending Qualifying on Saturday. Richard Phillips, Managing Director of...
As the retained CRM Agency for Silverstone, we recently designed and broadcasted a targeted SMS campaign aimed to increase ticket sales for the upcoming Formula 1 British Grand Prix. The text specifically targeted those people on Silverstone’s database who had expressed an interest in...
A strong CRM strategy with data driven marketing and a long-term approach to building relationships and engagement is a proven tactic to stimulate attendance, revenue, legacy and sponsorship for a sporting event. If evidence is needed, just take a look at the tools and tactics used by the London...
Goodform recently attended the Sport & Recreation Alliance’s European Sport Summit 2013 at the Oval Cricket Ground, where the question posed for the day was “With major sporting events, do the opportunities outweigh the challenges and can the UK and Europe continue to...
The Sports CRM Summit 2013, which took place earlier this week at IBM South Bank in London, was attended by a hundred delegates from across the sports industry including governing bodies, clubs, leagues and venues. This year marked the fifth anniversary of the Summit and each year has witnessed an...
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