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  • Rugby World Cup celebrate 500 days to go

    Rugby World Cup celebrate 500 days to go

    07/05/14

    Tuesday 6th May marked 500 days until the start of Rugby World Cup 2015 and to celebrate this landmark date, organisers England Rugby 2015 hosted a special reception at City Hall. As the retained CRM Agency for England Rugby 2015, Goodform were invited to attend the celebratory event, which saw...

  • The Sports CRM Summit - Early Bird Rate Now Available

    The Sports CRM Summit - Early Bird Rate Now Available

    06/05/14

    The early bird rate for The Sports CRM Summit is £199 plus VAT and it is now available for delegates who book before the 30th May. This year’s Summit will be held on Tuesday 16th September at The International Conference Centre in Birmingham. Now in its sixth year the Summit has...

  • Data growth and digital marketing success for RBS 6 Nations

    Data growth and digital marketing success for RBS 6 Nations

    17/04/14

    2014 has seen another successful tournament for the RBS 6 Nations organisers, both on and off the field. Goodform’s continued work as their retained CRM Agency has resulted in the RBS 6 Nations database increasing for the fourth consecutive year. There was a 63% increase in data compared to...

  • Our Sportsfan Panel reveals that 74% would like safe standing at football to return

    Our Sportsfan Panel reveals that 74% would like safe standing at football to return

    20/03/14

    Our recent SportsFan Panel survey asked our panelists if they would be in favour of reintroducing safe standing areas into football stadiums, which is an issue that has been widely debated in recent months by the football community and in the media. Currently, the legislation requires that all...

  • Welsh rugby fans targeted by Rugby World Cup

    Welsh rugby fans targeted by Rugby World Cup

    05/03/14

    Goodform has been working with England Rugby 2015 since 2011 when we were appointed as the retained CRM Agency for Rugby World Cup 2015. Through a dedicated CRM and digital marketing strategy an engaged database of rugby fans across the world has been created and continues to increase as the event...

  • Goodform help the Motorsport Industry Association sell out Awards Dinner

    Goodform help the Motorsport Industry Association sell out Awards Dinner

    24/02/14

    Using a combination of its digital marketing and telesales services Goodform assisted the Motorsport Industry Association (MIA) to sell out their Awards Dinner at Autosport International 2014.

  • Sell out for British Athletics Indoor Series 2014

    Sell out for British Athletics Indoor Series 2014

    16/02/14

    Goodform’s continued work with British Athletics as their retained CRM Agency has seen us heavily involved with the marketing and promotion of their Sainsbury’s Indoor Series, which achieved sell-out status. Glasgow hosted the first event in January in their state-of-the-art Emirates...