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  • Rugby World Cup 2015’s data and digital strategy to be discussed at The Sports CRM Summit 2014

    Rugby World Cup 2015’s data and digital strategy to be discussed at The Sports CRM Summit 2014

    12/06/14

    England Rugby 2015 (ER2015), tournament organisers for Rugby World Cup 2015 will be a keynote speaker at The Sports CRM Summit, which takes place on Tuesday 16th September at The International Conference Centre in Birmingham. Delegates will hear first-hand how ER2015 has successfully used data and...

  • Email redesign for Sheffield United Football Club

    Email redesign for Sheffield United Football Club

    11/06/14

    As part of our work with FA Cup semi-finalists Sheffield United FC, we have designed a range of new email communication templates including; match previews, match reviews, ticketing campaigns and retail promotions – which we broadcast to their fan base through our in-house CRM system. With...

  • Our Sportsfan Panel delivers research into female football fans

    Our Sportsfan Panel delivers research into female football fans

    03/06/14

    Goodform's sister company, Sportswise, was recently commissioned by Advanced Ticketing to research into the attitudes, requirements and preferences of UK football fans to find out if clubs were missing out on engagement and revenue opportunities with female fans. The findings were used as part of a...

  • Extended line-up for Goodform’s Sports CRM Summit 2014

    Extended line-up for Goodform’s Sports CRM Summit 2014

    23/05/14

    We are pleased to announced a packed itinerary and speaker line-up for its Sports CRM Summit, which this year will be hosted by BBC Radio 5 Live sports presenter, Jonathan Overend. Now in its sixth year, the Summit will be held for the first time at The International Conference Centre in Birmingham...

  • Rugby World Cup celebrate 500 days to go

    Rugby World Cup celebrate 500 days to go

    07/05/14

    Tuesday 6th May marked 500 days until the start of Rugby World Cup 2015 and to celebrate this landmark date, organisers England Rugby 2015 hosted a special reception at City Hall. As the retained CRM Agency for England Rugby 2015, Goodform were invited to attend the celebratory event, which saw...

  • The Sports CRM Summit - Early Bird Rate Now Available

    The Sports CRM Summit - Early Bird Rate Now Available

    06/05/14

    The early bird rate for The Sports CRM Summit is £199 plus VAT and it is now available for delegates who book before the 30th May. This year’s Summit will be held on Tuesday 16th September at The International Conference Centre in Birmingham. Now in its sixth year the Summit has...

  • Data growth and digital marketing success for RBS 6 Nations

    Data growth and digital marketing success for RBS 6 Nations

    17/04/14

    2014 has seen another successful tournament for the RBS 6 Nations organisers, both on and off the field. Goodform’s continued work as their retained CRM Agency has resulted in the RBS 6 Nations database increasing for the fourth consecutive year. There was a 63% increase in data compared to...