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£500,000 fines for breaching new data protection regulations
15/11/12Sports clubs and organisations must ensure that they are up to speed with the latest data protection procedures as breaches of the law can now incur fines of up to £500,000. Absolute Data, a Goodform partner, has outlined a quick checklist to see if your organisation is at risk.
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Bringing ticketing data to life at Silverstone
15/11/12We recently used our newly enhanced data mapping solution to allow our client, Silverstone, to visually compare the geographical buying patterns of their ticket sales for both the 2011 and 2012 British Grand Prix and MotoGP’s. We produced heat maps, a particular type of data mapping, which...
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Optimised ticketing a success at London Irish RFC
14/11/12Earlier this year, Goodform’s research arm Sportswise undertook a 'Research to Revenue' project for London Irish Rugby Club with the objective of helping the club to identify the optimum ticket price/benefits package for their customers ahead of the 2012/2013 season.
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Email Marketing in ROI Pole Position
14/11/12Email marketing generates one of the highest ROI figures out of all the marketing channels. This was the finding from The Direct Marketing Association (DMA)'s 2012 Email Report, released last month. The DMA state that email marketing continues to be one of the most powerful tools in the marketing...
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Goodform Celebrate Athletics Success at Star-Studded Golden Gala
23/10/12Goodform were honoured to be present with some of our clients to celebrate the tremendous medal success of UK Athletics' Olympic and Paralympic heroes from the past 50 years.
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The Ageas Bowl and Hampshire Cricket win for Marketing and PR Excellence
23/10/12The Ageas Bowl and Hampshire Cricket were last week announced as winners in the England and Wales Cricket Board's (ECB's) prestigious annual Business of Cricket Awards (BOCA). The awards, which are designed to celebrate Marketing and PR excellence across domestic and international cricket, were...
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Maximise Your Ticketing Revenues through Fan Engagement
16/10/12The volume and value of tickets sold is vitally important for sports venues, clubs and NGBs. However more and more fans are looking for value for money when attending live events. To avoid declining live attendances it’s essential to implement a strong customer acquisition and retention...
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