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  • Are you ignoring your mobile users with your email marketing?

    Are you ignoring your mobile users with your email marketing?

    06/01/14

    We sent over 50 million emails last year on behalf of our clients across the sports industry and over 50% of these emails were opened on phones or tablets.

  • Goodform appoints Business Development Manager

    Goodform appoints Business Development Manager

    25/11/13

    As our business continues to expand we are pleased to announce a new addition to the Goodform team, Peter Smith, who takes up the role of Business Development Manager.

  • Watford FC appoint Goodform

    Watford FC appoint Goodform

    12/11/13

    We are delighted to announce that another football club has recently joined the Goodform client portfolio in the form of Championship side Watford FC. Our work with the Vicarage Road club will focus on the management and optimisation of their data to ultimately enable a higher level of engagement...

  • Sportsfan Panel provides insights for Sport England membership forum

    Sportsfan Panel provides insights for Sport England membership forum

    31/10/13

    Our Sportsfan Panel was used to provide insights into what sports fans think of national governing bodies’ membership schemes for Sport England’s ‘Best-practice in Membership’ forum, held earlier this month. Goodform’s Managing Director, Alison Dalrymple, was invited...

  • Our Sportsfan Panel reveals UK football fans are ‘creatures of habit’ when purchasing tickets

    Our Sportsfan Panel reveals UK football fans are ‘creatures of habit’ when purchasing tickets

    30/10/13

    Earlier this month, Goodform’s research arm, Sportswise, was commissioned by Advanced Ticketing to research into the UK’s online ticketing experience for football fans. Sportswise called upon its 30,000 strong Sportsfan Panel to deliver insight, with the findings being delivered by...

  • Are your emails achieving open rates of 60%?

    Are your emails achieving open rates of 60%?

    29/10/13

    So far this year we have sent over 50 million emails on behalf of our clients across the sports industry, including; British Athletics, Silverstone, Rugby World Cup 2015, Lions Tour 2013, Welsh Rugby Union, Hampshire Cricket and the English Indoor Bowls Association. With the use of...

  • Email Campaign Highlight: T20 Cricket

    Email Campaign Highlight: T20 Cricket

    30/09/13

    We’ve sent over 50 million emails so far this year on behalf of some of the biggest brands in the sports industry, including; Silverstone, British Athletics, Welsh Rugby Union, Rugby World Cup 2015, Lions Tour 2013 and Hampshire Cricket. Over the next few weeks we ask a member of the Goodform...