As part of our work with FA Cup semi-finalists Sheffield United FC, we have designed a range of new email communication templates including; match previews, match reviews, ticketing campaigns and retail promotions – which we broadcast to their fan base through our in-house CRM system. With...
Goodform's sister company, Sportswise, was recently commissioned by Advanced Ticketing to research into the attitudes, requirements and preferences of UK football fans to find out if clubs were missing out on engagement and revenue opportunities with female fans. The findings were used as part of a...
We are pleased to announced a packed itinerary and speaker line-up for its Sports CRM Summit, which this year will be hosted by BBC Radio 5 Live sports presenter, Jonathan Overend. Now in its sixth year, the Summit will be held for the first time at The International Conference Centre in Birmingham...
Tuesday 6th May marked 500 days until the start of Rugby World Cup 2015 and to celebrate this landmark date, organisers England Rugby 2015 hosted a special reception at City Hall. As the retained CRM Agency for England Rugby 2015, Goodform were invited to attend the celebratory event, which saw...
The early bird rate for The Sports CRM Summit is £199 plus VAT and it is now available for delegates who book before the 30th May. This year’s Summit will be held on Tuesday 16th September at The International Conference Centre in Birmingham. Now in its sixth year the Summit has...
2014 has seen another successful tournament for the RBS 6 Nations organisers, both on and off the field. Goodform’s continued work as their retained CRM Agency has resulted in the RBS 6 Nations database increasing for the fourth consecutive year. There was a 63% increase in data compared to...
Our recent SportsFan Panel survey asked our panelists if they would be in favour of reintroducing safe standing areas into football stadiums, which is an issue that has been widely debated in recent months by the football community and in the media. Currently, the legislation requires that all...
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