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  • BADMINTON England gains key insights into their members

    BADMINTON England gains key insights into their members

    26/11/14

    This summer Goodform’s research service, Sportswise, was appointed by BADMINTON England to deliver an extensive research project on their members. The national governing body is committed to gaining insight and feedback from their members and as such they have monitored their membership...

  • How we became 'Outstanding Data Focused Agency 2014'

    How we became 'Outstanding Data Focused Agency 2014'

    10/11/14

    “Goodform has carved an impressive niche for themselves through years of experience of working closely with sports marketers.” Database Marketing 2014That was the verdict of the judges of this year’s Database Marketing Awards, who in September named us ‘Outstanding Data...

  • Our research into the spectator experience ahead of Rugby World Cup 2015

    Our research into the spectator experience ahead of Rugby World Cup 2015

    23/10/14

    Goodform's research service, Sportswise, has recently completed a valuable piece of research in preparation for the Rugby World Cup 2015 (RWC 2015), focusing on the spectator experience. Rugby fans were asked to help shape the matchday experience by providing their views and expectations. The...

  • We are Goodform; we are the Outstanding Data Focused Agency!

    We are Goodform; we are the Outstanding Data Focused Agency!

    25/09/14

    Goodform is delighted to have been named 'Outstanding Data Focused Agency' at the Database Marketing Awards 2014, which was held at The Brewery in London on Wednesday 24th September.

  • Sports industry converge at The Sports CRM Summit 2014

    Sports industry converge at The Sports CRM Summit 2014

    18/09/14

    “The definition of insanity is continuing to do the same thing over and over, and then expecting different results."Einstein’s famous saying was quoted by Paul Thandi, Chief Executive of The NEC Group, in his opening, keynote presentation at The Sports CRM Summit earlier this week....

  • Round Table Discussions at Sports CRM Summit

    Round Table Discussions at Sports CRM Summit

    08/09/14

    Next week’s Sports CRM Summit will not only feature a stellar line-up of keynote speakers from across the sports industry but also a series of round table discussions facilitated by industry experts.The round table discussions will provide delegates with the ideal opportunity to discuss and...

  • Sports Governing Bodies to Focus on Growing Members & Participants

    Sports Governing Bodies to Focus on Growing Members & Participants

    27/08/14

    The upcoming Sports CRM Summit will feature an interactive Round Table Discussion, giving delegates the opportunity to explore and discuss how sports national governing bodies can drive their sports forward - to achieve more members and participants - through data and insight.