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  • Data and digital marketing for the Hertz British Grand Prix MotoGP

    Data and digital marketing for the Hertz British Grand Prix MotoGP

    30/09/13

    Earlier this month our client, Silverstone, hosted the Hertz British Grand Prix (MotoGP) in front of a record crowd of over 73,000 on the Sunday. Following bumper attendances of 53,250 for Qualifying on Saturday and 32,300 for Practice on Friday, the 159,006 three-day crowd was the highest in...

  • Goodform achieves landmark 50 million emails

    Goodform achieves landmark 50 million emails

    23/09/13

    We've calculated that so far this year Goodform has designed and sent over 50 million emails to sports fans around the world. These emails have been sent on behalf of our high-profile clients from across the sports industry, including; Rugby World Cup 2015, Silverstone, British...

  • Upcoming changes to the Data Protection Act

    Upcoming changes to the Data Protection Act

    04/09/13

    The sports industry needs to be aware that the Data Protection Act 1998 is going to change again soon under new European Union Regulations.  The Act controls the way information is handled and gives legal rights to people who have information stored about them. With the increase...

  • Sunderland AFC use Goodform telesales team for season ticket renewals project

    Sunderland AFC use Goodform telesales team for season ticket renewals project

    20/08/13

    Last month the Premier League club, Sunderland AFC, appointed Goodform’s in-house telesales team to make calls to their lapsed season card holders as a reminder to renew ahead of the new season.

  • Premier League club achieves 357% ROI for membership renewals campaign

    Premier League club achieves 357% ROI for membership renewals campaign

    19/08/13

    Ahead of the new season a Premier League football club were looking to maximise their membership renewals and appointed Goodform’s experienced telesales team to stimulate sales.

  • Ticketing and Digital Marketing Support for Sainsbury’s Anniversary Games

    Ticketing and Digital Marketing Support for Sainsbury’s Anniversary Games

    16/08/13

    Goodform's continuing work with British Athletics, as their retained CRM Agency, saw us providing resource and expertise across ticketing, customer service and digital marketing activities for the Sainsbury’s Anniversary Games. The event was staged at the Queen Elizabeth Olympic Park...

  • Goodform appointed by Sheffield United FC

    Goodform appointed by Sheffield United FC

    12/08/13

    Goodform is delighted to announce their recent appointment by Sheffield United FC. The Yorkshire Club, whose home at Bramall Lane is the oldest professional stadium in the world, have a rich history which includes a Football League title and four FA Cup victories since their establishment in 1889.