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Olympic Tracker Delivers Key Insights into 2012 Games
30/01/12With excitement for the upcoming London Olympics rapidly increasing, Goodform’s sister company, the sports market research agency Sportswise, is pro-actively measuring the legacy of the biggest sporting event in the world.
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Goodform Marks 10th Anniversary
24/01/12It is a significant year for Goodform as we reach our tenth anniversary and reflect on the company’s progress and journey over the last decade. Goodform was founded by Stuart Dalrymple and David Teasdale back in January 2002 and both brought with them extensive experience of the sports...
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Research Project for England Hockey at Wembley Arena
18/01/12Goodform’s sister company, the research agency Sportswise, has been engaged by The England Hockey Board to measure the customer experience at its Maxifuel Super Sixes Finals event at Wembley Arena at the end of January.
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fcbusiness Announced as Official Media Partner of Sports CRM Summit 2012
11/01/12Goodform announce that fcbusiness has been appointed as an official media partner of the Sports CRM Summit 2012, which will be held at Wembley Stadium on Tuesday 22nd May.
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Stuart Dalrymple 1963-2011
04/01/12Goodform mourns the passing of its founder and CEO, Stuart Dalrymple. He passed away peacefully on Boxing Day.
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Goodform's 2011 Round-Up
15/12/11As the economic climate continues to bite and causes consumers to tighten their belts in the face of media doom-and-gloom predictions, more and more sports clubs and organisations are placing increasing emphasis on CRM as a strategic tool to improve their commercial performance. As a result,...
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Improving Customer Relationships in Sport
09/12/11How can CRM aid retention and encourage long-term loyalty in the sport and active leisure sectors? This is the question we were recently asked by Sport Management magazine for an article on 'Improving Customer Relationships in Sport'.
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