Introduction to The Commercial World of Sport - 17th December 2009
12th Oct 2009Goodform is a specialist sales and marketing company operating in the sports industry. We are at the commercial end of sport, helping clients to earn more income and enhance their brands. We work with professional clubs, sport bodies and commercial organisations such as The FA, Wembley Stadium, The ECB, The Football League, The RFU, UK Athletics, Everton FC, Manchester City FC and QPR FC to name a few.
Do you want to work in sports marketing?
Jobs in the sport industry are both exciting and very competitive, so you will be up against hundreds for one position. This course will give you an excellent grounding in the commercial world of sport and help you gain an advantage against the competition.
Topics include:-
• Marketing in Sport
• Technology in Sport
• CRM in Sport
• Careers in Sport
• Key Income Generators
- Sponsorship, Advertising, Affinity Marketing, Membership,
Merchandising & Licensing, Ticket Sales, Events,
Conference & Banqueting, Coaching, Education & Awards,
TV Rights
Course Delivered By:
Stuart Dalrymple
Stuart had hands on experience as Marketing Director at Newcastle United and Warwickshire CCC, as well as leading roles at Wembley Stadium, Fulham FC and David Lloyd Health Clubs.
Jonathan Cockcroft
A graduate of Oxford University, Jon was previously Marketing Manager of Warwickshire County Cricket Club where he led the organisation’s marketing strategy. Currently working on accounts including Harlequins RFC, the FA and the RFU amongst others.
Outcomes
Delegates will leave this course with:
• Tips and opportunities for seeking a career in sport
• Up to the minute industry knowledge and insights
• Grounding in each of the Income Generators for sport
• Case studies, statistics and relevant examples
• Useful contacts in the sports industry
Suitable for:
Students, graduates and newcomers to the industry.
When & Where?
17th December Ricoh Arena, Coventry 9am – 4.30pm
Cost?
£149 per delegate including all training material, take home case studies pack, excellent lunch, refreshments, course certificate and post course contact
and advice.
