Maximising customer engagement

Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

Sports industry converge at The Sports CRM Summit 2014


Sports industry converge at The Sports CRM Summit 2014

“The definition of insanity is continuing to do the same thing over and over, and then expecting different results."Einstein’s famous saying was quoted by Paul Thandi, Chief Executive of...

Our Clients

Our Services

Sports CRM Summit

  • Tottenham Hotspur
  • Professional Cricketers Association
  • Millennium Stadium
  • Welsh Rugby Union
  • England Rugby 2015
  • Silverstone Casestudy
  • Motorsport Industry Association
  • England Rugby Supporters Club Case Study
  • RFU
  • English Indoor Bowls Association
  • 6 Nations Rugby Ltd
  • British Athletics
  • The Ageas Bowl casestudy
  • Sheffield United FC
  • Watford FC
  • What do we do?
    We provide a range of services for our clients including; CRM Agency, Membership Management, Sales & Marketing, Commercial Consultancy, Data Management, Systems Selection, Telemarketing and Market Research.
  • Sports CRM Summit 2015
    We organise this annual event to provide a platform for the sports industry to explore best-practice and the latest developments in CRM, data, insight and digital marketing. Details on the 2015 Summit will be announced shortly.