Maximising customer engagement

Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

40% open rate for RBS 6 Nations through dynamic content


40% open rate for RBS 6 Nations through dynamic content

As the retained CRM Agency for RBS 6 Nations since 2011 we have been working with them to manage and optimise their database, allowing them to engage with their audience in a much more targeted and...

Our Clients

Our Services

Sports CRM Summit

  • England Rugby 2015
  • Tottenham Hotspur
  • Watford FC
  • The Ageas Bowl casestudy
  • RFU
  • 6 Nations Rugby Ltd
  • Millennium Stadium
  • Sheffield United FC
  • England Rugby Supporters Club Case Study
  • Silverstone Casestudy
  • Brentford Football Club
  • Motorsport Industry Association
  • English Indoor Bowls Association
  • Welsh Rugby Union
  • Professional Cricketers Association
  • British Athletics
  • What do we do?
    We provide a range of services for our clients including; CRM Agency, Membership Management, Sales & Marketing, Commercial Consultancy, Data Management, Systems Selection, Telemarketing and Market Research.
  • Sports CRM Summit 2015
    We organise this annual event to provide a platform for the sports industry to explore best-practice and the latest developments in CRM, data, insight and digital marketing. Details on the 2015 Summit will be announced shortly.