Maximising customer engagement

Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

How we became 'Outstanding Data Focused Agency 2014'


How we became 'Outstanding Data Focused Agency 2014'

“Goodform has carved an impressive niche for themselves through years of experience of working closely with sports marketers.” Database Marketing 2014That was the verdict of the judges of this...

Our Clients

Our Services

Sports CRM Summit

  • 6 Nations Rugby Ltd
  • Watford FC
  • The Ageas Bowl casestudy
  • England Rugby Supporters Club Case Study
  • RFU
  • Welsh Rugby Union
  • Professional Cricketers Association
  • British Athletics
  • Silverstone Casestudy
  • Millennium Stadium
  • Tottenham Hotspur
  • England Rugby 2015
  • Motorsport Industry Association
  • Sheffield United FC
  • English Indoor Bowls Association
  • What do we do?
    We provide a range of services for our clients including; CRM Agency, Membership Management, Sales & Marketing, Commercial Consultancy, Data Management, Systems Selection, Telemarketing and Market Research.
  • Sports CRM Summit 2015
    We organise this annual event to provide a platform for the sports industry to explore best-practice and the latest developments in CRM, data, insight and digital marketing. Details on the 2015 Summit will be announced shortly.