Maximising customer engagement
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Welcome to Goodform

Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative CRM, marketing, membership & data management activities.

Data growth and digital marketing success for RBS 6 Nations


Data growth and digital marketing success for RBS 6 Nations

2014 has seen another successful tournament for the RBS 6 Nations organisers, both on and off the field. Goodform’s continued work as their retained CRM Agency has resulted in the RBS 6 Nations...

Our Clients

Our Services

Sports CRM Summit

  • English Indoor Bowls Association
  • Professional Cricketers Association
  • 6 Nations Rugby Ltd
  • RLSS
  • England Rugby 2015
  • Millennium Stadium
  • British Athletics
  • RFU
  • Tottenham Hotspur
  • Silverstone Casestudy
  • Welsh Rugby Union
  • The Ageas Bowl casestudy
  • England Rugby Supporters Club Case Study
  • What do we do?
    We provide a range of services for our clients including; CRM Agency, Membership Management, Sales & Marketing, Commercial Consultancy, Data Management, Systems Selection, Telemarketing and Market Research.
  • Sports CRM Summit 2014
    is on Tuesday 16th September at The ICC in Birmingham. A must-attend event for the sports industry, the Summit provides a platform for discussing best-practice and latest developments in CRM, data and digital marketing.